LAPTOP i7

Disney started implementing big data techniques into their environment. They use Hadoop cluster to improve information sharing and communicate Disney�s departments. By collecting data from different departments, Disney can now analyze customers� behavior such as attendance to the theme parks, purchases, and viewship of Disney TV programs. It was very exciting news for Disney because the price of introducing Hadoop was really low. Disney estimated that a Hadoop project only costs $300,000 to 500,000, and that was a really comparative bargain for a company earning millions of billions dollars.

And this year, Disney can track their customers� behavior more convenient. This spring, magic band is introduced. Magic band is a wrist band which includes a RFID chip to be worn by theme park visitors. The chip is not only encoded personal information, preferences, and credit card information, but it also tracks their personal behavior. The Disney characters now can call your name when meeting with you. The band can even be a hotel key when you go back to a hotel in Disney theme park. This is such a new stuff recently, we still don�t know if people like it. In addition, I want to ask if the band is stolen, what should they do?