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Asus made quite a splash by launching
three new phones this month, the Zenfone 4,
Zenfone 5 and Zenfone 6. Despite the
naming scheme, these are not the same
device with different screen sizes. The sizes
correspond to significant differences in price
and capabilities.
Each of the three has its niche, and the
Zenfone 4 is aimed squarely at capturing
the bottom end of the smartphone market.
Asus has its sights on first-time Android
buyers who represent a massive opportunity
for smartphone vendors.
There are two versions of the Zenfone 4 -
the A400CG model which we have in for
review today has a 4-inch screen and a 5-
megapixel camera, whereas the A450CG ,
which hasnt launched here yet, has a 4.5-
inch screen and 8-megapixel camera. Most
other specifications are the same.
We were pretty impressed by the Zenfone 5
and Zenfone 6 , which both provide excellent
value at their price points. Now its time to
put the smallest sibling through our review
process.

Look and feel
The Zenfone 4 is pretty small by todays
standards, which means its very easy to
hold and use. Its very slightly shorter and
wider than an iPhone 5, but quite a bit
thicker. The bulging back in fact makes it
more comfortable in the hand.
Our Zenfone 4 test unit came with a striking
satiny blue rear panel, though black, white
and red are also available. Its a high-
quality finish, but we really wonder why
Asus printed its own logo in red, right
beneath the camera lens and speaker grille.
There are also prominent white Intel Inside
and Zenfone logos on the bottom rear.